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Higher Income Consumers Increase Spending on Beauty Products by 14% in 2022: NPD Group

Those with annual household incomes of over $100K spent nearly $9 billion in first half of the year.

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By: Christine Esposito

Editor-in-Chief

Higher income consumers in the US with annual household incomes of over $100,000 spent nearly $9 billion on beauty products in the first half of 2022. Beauty sales to these consumers increased by 14%, year over year, according to The NPD Group. This double-digit growth was spurred by a combination of more buyers in the market and consumers spending more compared to last year, with Generation X and Millennials leading the charge. Illustrating their spending power in the beauty market, higher i...

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